Normally the mere mention of Search Engine Optimization send chills down the spine of many marketers especially newbies, when in fact it’s not all that technical. The bear basics are quite logic to understand which is why I decided to write this post and shed a little light. Getting started with S.E.O can be both frustrating and disappointing especially when results seem so impossible to achieve. But always remember that there is nothing that time and knowledge cannot remedy, the question is how long are you prepared to go?
Online success be it Search Engine Optimization or otherwise means keep going until you succeed, not until you grow tired of trying. Now the Best Ways to Make Money online, are in fact free ways to make money online. But you will need training on how to perform a certain task and the needed guidance to master each step, and not be misled by the term “Free”. You must focus on how much you can learn, not how much you can earn by not being part of the contest after that “Magic Button” that have been PCs into personal ATMs.
While the method like Blogging can be free by starting a free blog, which is normally a URL within a URL and may prove actual Google ranking to be a little more challenging than anticipated.
The better way to make money with your WordPress Blog is to have your own domain name and that will require hosting Click to tweet
So yes, proper S.E.O will require financial input if you want your blog to actually rank in major search engines. Believe me, nothing drives traffic like proper S.E.O. Driving Google Traffic mainly depend on keyword research, keyword placement and the presence of unique compelling content. Successful blog post or article writing depend on three major keyword type placement, Short Tail Keywords, Long Tail Keywords and Anchor Text. And that is the basic requirements if you want Google or any Major Search Engine to actually notice your blog.
But just before we get started with the keyword placement, you also need to bear the following in mind. It comes highly recommended that every individual page and post on your blog should be in excess of 1000 words, which is why topic and niche research goes hand in hand with creating compelling content. When researching keywords with the Google Keyword Planner you need to concentrate on Average Monthly Searches and Competition. Always try to keep your competition from Low to Medium.
Short tail Keyword Placement – Short Tail Keywords are single keywords that best describe your niche and/or topic. You should always try to have at least one short tail keyword present in both your Domain Name and Site Title (Also known as your H1 header).
Your site H1 header should not exceed 55 – 60 characters because that is the maximum allowed by most major search engines. Your site title must be unique and inspire interest within your niche, based on proper niche research and identifying a common need.
Long Tail Keyword Placement – These are normally 2 – 3 Short tails used to make up a certain search phrase and you should always try to also have at least 1 – 2 of them in your post title (Also known as your site H2 headers), and tell Google exactly what the content is about. Remember that direction is much more important than speed, and getting your blog in front of interested readers takes time because proper keyword research most certainly does.
The H2 Header should not exceed 155 – 160 Characters, which like the H1 Headers are the maximum allowed by most major search engines. Your post title is also the Meta description when you do individual S.E.O for each post with plugins like “Yoast S.E.O” and “All in One S.E.O”. With individual post S.E.O you also get to choose an individual title to each post (Or H1 header), turning each post into a mini site on its own to show up in search engines as an individual site or link redirecting back to your blog primary domain.
Long Tail Keywords also goes well with your anchor text which should populate each individual page and blog post (In excess of 1000 words).
Anchor Text Keyword Placement – This is the search phrase your visitor is most likely to enter into their browser for a search, which is why identifying that common need is so important. You need to know what your visitor is most likely to be looking for.
Driving Google Traffic is all about direction and with Billions of Monthly Searches it is of utmost importance you direct a specific interest toward your own blog. Anchor text or search phrase suggestions should populate each blog post, but take caution as not to include too many variants or search phrases. Use anchor text in context with your content without constantly repeating a certain search phrase. Anchor text must form part of the conversation, and professional writing is not about using big words to impress but rather by using simple words in an impressive way.
In the end it really is all up to research, from keyword research to product research and niche knowledge. Knowledge is the only way you get to create compelling and interesting content that provides your visitor with a reason to stay on your blog, inspiring curiosity is always complimented by offering a solution. When your content is authentic and compelling enough, you will never have to sales pitch any audience ever.
Adding The Alt Attribute To Images – Every blog post must have a “Featured Image”, and a perfect mixture of your keywords make for a highly targeted “Alt Attribute”. This is easily done when uploading a particular image, or just go into your “Media” file from your WordPress c-Panel and access each image individually. Think of your Image Alt Attribute as you would with your site title, page and post tile.
A Little on Compelling and Interesting Article Writing – Article writing is among the top favourite traffic driving tactics used by super successful marketers worldwide, perhaps because of the vast options. Blog post writing, Guest post writing and Article writing are pretty much the same thing which opens quite a lot of doors with Google traffic.
Title and Description is the key to leveraging article writing and it’s much the same as Post Title and Meta Description. Basically with Guest posting on sites like Hub-Pages, Medium, Issuu and many more it is your Profile that determines engagement, because links may not be allowed with most major players. Your aim is to have your content inspire sufficient curiosity so your readers want to meet you by visiting your profile. From there they must be able to access your professional work.
With Article Writing you have the option of including a signature, which should contain the link to your personal blog but again your profile is extremely important. Your content must be populated with the relevant keywords and search phrases, much like you should do with your blog posts and pages. You must create the kind of content not elsewhere available on the internet, which is not always as easy as is often suggested.
In Conclusion – There are many different topics and views on How to Make Money Blogging, but in the end it always comes down to proper S.E.O, Keyword Research and Compelling Content. But all of that means little when you do not offer a proven solution, so as an Affiliate Marketer you must be sure that your offer is in fact what your visitor is looking for.
With proper targeting not only may you receive much higher traffic volumes (Based on keyword Competition), but the quality of your visitors will increase exponentially as your blog grows. A Thousand Visitors that stay on your site (In excess of 15 Minutes), means a whole lot more than A Million “Hits” with a 100% Bounce Rate.
Wishing You Prosperity,