As we have briefly discussed link cloaking and keyword research in previous posts, let's take a look at sub domains. Now a sub domain is like an extension of your primary domain, and with the right keyword leveraging you will be surprised at the results. But first, you must know the difference between a Primary and a Sub Domain.
What is a Primary Domain? - The Primary domain can be recognized as a "One Word" or phrase either preceded or followed by certain characters. It normally comes right after the http:// which is often followed by www. (And Then The Primary Domain) .com.
What is a Sub Domain? - As mentioned before, it's kind of like an extension. Where you have the http:// whether or not followed by the www. and then the sub domain separated from the Primary Domain by a Dot or full stop. As you can see in your browser, this particular post is on the Primary Domain Blog (Which has 25 Sub Domains) But, here's the "Trick" and it's called Keywords.
When you do use sub domains, then research keywords relevant to the niche of the Primary Domain. As example, in one of my Sub Domains I'm using the keyword "Jobs". Now as you can see, the Primary Domain is within the Internet Marketing Niche. So, "Jobs" is a perfect fit because making money online may prove more profitable to someone that has more time at their disposal. Like someone looking for a job...? Just a thought... Coincidentally, the keyword "Jobs" get searched 2,740,000 times per Month on Google...and...get this. It also has a Medium Competition!
You will notice the content, relevant to working from home. Sub Domains are a great way to get more exposure to your web forms and affiliate offers, because having an email list is just as important as having a Blog. If you're going to make some real money online, that is.
But just before we get started with the keyword placement, you also need to bear the following in mind. It comes highly recommended that every individual page and post on your blog should be in excess of 1000 words, which is why topic and niche research goes hand in hand with creating compelling content. When researching keywords with the Google Keyword Planner you need to concentrate on Average Monthly Searches and Competition. Always try to keep your competition from Low to Medium.
Short tail Keyword Placement – Short Tail Keywords are single keywords that best describe your niche and/or topic. You should always try to have at least one short tail keyword present in both your Domain Name and Site Title (Also known as your H1 header).
Your site H1 header should not exceed 55 - 60 characters because that is the maximum allowed by most major search engines. Your site title must be unique and inspire interest within your niche, based on proper niche research and identifying a common need.
Long Tail Keyword Placement – These are normally 2 – 3 Short tails used to make up a certain search phrase and you should always try to also have at least 1 – 2 of them in your post title (Also known as your site H2 headers), and tell Google exactly what the content is about. Remember that direction is much more important than speed, and getting your blog in front of interested readers takes time because proper keyword research most certainly does.
The H2 Header should not exceed 155 – 160 Characters, which like the H1 Headers are the maximum allowed by most major search engines. Your post title is also the Meta description when you do individual S.E.O for each post with plugins like “Yoast S.E.O” and “All in One S.E.O”. With individual post S.E.O you also get to choose an individual title to each post (Or H1 header), turning each post into a mini site on its own to show up in search engines as an individual site or link redirecting back to your blog primary domain.
Long Tail Keywords also goes well with your anchor text which should populate each individual page and blog post (In excess of 1000 words).
Anchor Text Keyword Placement – This is the search phrase your visitor is most likely to enter into their browser for a search, which is why identifying that common need is so important. You need to know what your visitor is most likely to be looking for.
Driving Google Traffic is all about direction and with Billions of Monthly Searches it is of utmost importance you direct a specific interest toward your own blog. Anchor text or search phrase suggestions should populate each blog post, but take caution as not to include too many variants or search phrases. Use anchor text in context with your content without constantly repeating a certain search phrase. Anchor text must form part of the conversation, and professional writing is not about using big words to impress but rather by using simple words in an impressive way.
In the end it really is all up to research, from keyword research to product research and niche knowledge. Knowledge is the only way you get to create compelling and interesting content that provides your visitor with a reason to stay on your blog, inspiring curiosity is always complimented by offering a solution. When your content is authentic and compelling enough, you will never have to sales pitch any audience ever.
Adding The Alt Attribute To Images – Every blog post must have a “Featured Image”, and a perfect mixture of your keywords make for a highly targeted “Alt Attribute”. This is easily done when uploading a particular image, or just go into your “Media” file from your WordPress c-Panel and access each image individually. Think of your Image Alt Attribute as you would with your site title, page and post tile.
A Little on Compelling and Interesting Article Writing – Article writing is among the top favorite traffic driving tactics used by super successful marketers worldwide, perhaps because of the vast options. Blog post writing, Guest post writing and Article writing are pretty much the same thing which opens quite a lot of doors with Google traffic.