Digital marketing benefits of a blog

Importance of blogging in digital marketing.

What is digital marketing and where does blogging fit in? The well-known free online encyclopedia called Wikipedia defines digital marketing as the following. “Digital marketing is the marketing of products or services using digital technologies. Mainly on the internet, but also including mobile phones. Display advertising, and any other digital medium”. Digital marketing is the art of creating curiosity in a digital world through compelling content and graphic design. And in light of a digital world, a blog is the perfect way to present your work.

And although there are numerous “free” ways to “make money online”. Free does not compete at a professional level with digital marketing. In order to leverage digital marketing professionally. There will most certainly be costs involved. Because impressive design and unique. Compelling content requires certain tools that will cost money. From image editing to content analysis tools and even SEO tools. All necessary to compete at a professional level with digital marketing.

But it doesn’t stop with financial sacrifice. Because time is another important ingredient of digital marketing so often overlooked. And having a blog means building reputation. Without recognition and reputation digital marketing efforts may turn up empty. Or very little at best, which is why engagement is so important. With a blog your digital marketing efforts and design talents can be displayed to the masses.

The benefits of blogging with digital marketing.

SEO – Digital marketing take many forms as Wikipedia so elegantly points out. And blogging will help boost exposure because of the SEO capability. Because nothing on Earth drives web traffic like SEO. Therefore your visitor will land on your blog through using a specific search phrase. Which means the visitor is already interested in your content and even affiliate offer. And we’re not talking a free blog but rather a primary domain with paid web hosting.

Presentation – Successful digital marketing and blogging is all about presentation. What your visitor sees first when looking at your work. Does your presentation address an identified need within your niche? Does it suggest a proven solution of which you have advanced knowledge of? It takes knowledge (and a lot of it) to gain recognition in this digital age. Therefore a blog offers much opportunity. In the form of home page banner display and blog post featured images. An excellent way to raise curiosity.

Reputation – A professional and well written blog will attract engagement. And engagement with digital marketing builds recognition. This in turn will boost reputation. Bringing us to the research part of digital marketing and blogging. Which is the most time consuming but also most effective way of digital marketing.

Knowledge – In order to create really outstanding posts. Knowledge to do so is gathered through research. Writing and designing great blog content is the best university available. And the best teacher is yourself. To blog with a passion will build knowledge much faster than most could possibly anticipate.

How to know what to blog about.

Also known as your profitable niche. And precisely where over 95% of newbie marketers go wrong. Where a hobby comes highly recommended. Because when you truly love what you do, you will never work a single day in your life. Find that one thing you love doing most and then start blogging about that. Once a blog topic (profitable niche) is established. The target keywords and search phrases can be researched. And after that it’s all about strategic keyword placement. As covered in another post called “Google ranking boost and Strategic Keyword Placement”.

Regardless of how minute you may consider your knowledge to be. Always remember that somewhere someone is struggling to do what you have already mastered. The key is to start a blog and then keep going until you succeed. Not until you grow tired of trying.

Keep reading to the end and access some of the best digital marketing tools available online. And rather necessary ones to be able to compete at a professional level.

The hard work and sacrifice of time.

To blog is to create and inspire because. That is what blogging is all about. Which is why it works so great with digital marketing. But the “trick” is to offer unique. Compelling content with outstanding design…literally. Regardless of the niche one will face fierce competition. And the only way to stand out and get recognized. Is to have better content that the competition.

This requires years of research. Searching for solutions to identified needs within a specific niche. Basically in order to be successful with digital marketing requires the gathering of knowledge. And then turn that knowledge into a digital product. From membership sites to eBooks. There are several options to choose from that can be rather profitable. So to be successful with digital marketing. Prepare to work harder than ever before. Because the competition is working around the clock to stay on top. And compile the best content through long hours researching.

There is no “final destination” to either digital marketing or blogging. It’s a never ending journey but a rather exciting one. Especially once it all starts falling into place. Always remember that writing really great content along with impressive design takes time. It also requires patience and persistence. Along with some great tools to do so.

Always focus on how much there is to learn. Not how much there is to earn.

Best digital marketing tools and tactics.

In order to leverage SEO. A WordPress plugin called Yoast SEO Premium is of utmost importance. Read more about “Yoast SEO Premium Plugin for WordPress”. Because professional SEO is about a whole lot more than just strategic keyword placement. There is also readability and word count. Along with sentence and paragraph length separated by sub-headings. A site called Small SEO Tools offer many tools like grammar and plagiarism checking tools. In fact there are 171 free SEO tools available with Small SEO Tools.

Really great high quality and royalty free images is accessible on Pixabay. And a really outstanding design and editing tool is called Canva. Improve digital marketing skills and capability with images from Pixabay and designs from Canva.

Design blog post featured images with presentation in mind. What the visitor sees first. Like with social shares and posts for instance. The blog post featured image will display. Address a certain need and offer a proven solution. Perhaps include the post title on the image. Along with a few short descriptions to raise curiosity.