Once you have mastered blogging to a certain extend and populated your blog with targeted and useful content, you need traffic. But not just any traffic, you need visitors that actually want to stay on your blog and also return regularly because they can’t wait on your next post, (because the last one solved so many problems) so they can enrich their knowledge. There are simple tracking tools to use and analyse things like visit duration, page views and much more like “Hit Stats” if Google Analytics seem a little technical (considering my own panic back then) and can certainly prove to be sometimes.
Proper audience targeting and identifying that audiences’ need are crucial to actual conversion, how else will you actually generate sales if you don’t know what your audience want? Content is the only “secret key” or “magic button” to actual online sales, but the right content to the wrong audience completely defeats the purpose. That is precisely when you have thousands of visitors with a traffic bounce rate of 100%. But what is the bounce rate?
Glad you asked - Your site bounce rate is the amount of times people click on your site URL, and immediately decide it’s not what they’re looking for. It’s nothing more than a simple hit because that visitor immediately closes the link and satisfy their curiosity elsewhere.
When a visitor visits any site (as we all do) there are three simple factors at play which satisfies curiosity Click to tweet
And they are site load speed, first impression and security. Just consider your own response with sites you visit during research for your next article or post, that first impression plays a huge role right? Naturally, because you’re looking for that specific something which you like to see when the site opens, and you don’t want to wait forever for that open. What is your reaction when the site S.S.L certificate is not registered and warns that the site is “Not Safe”?
Site Load Speed - We all hate waiting for a site to load, and it is estimated that the average visitor becomes quite annoyed after around 6 seconds. There are various factors playing a role in this, like an overload of plugins and excessive graphics (like the tsunamis of affiliate offer banners in the side bar) for instance.
First Impression - Your first impression really is the lasting impression, which is why identifying a common need within your niche is so important. You need to know exactly what need your visitor is trying to satisfy when they search the internet. Something on your home page must trigger a curiosity related to a specific inquiry, be it graphic or otherwise (Like a recent post title) or widget in the side bar. You want your visitor to realize they have just found what they have been looking for.
Normally your home page will display your most recent blog post, depending on the WordPress Settings you’ve used. Your post could have a featured image that captures the interest of the topic at hand. Use your post title and address that certain need you have identified “Why You’re Getting Thousands of Visitors and Zero Conversion”. The “Reason Why” subject lines work like a magnet, kind of like asking and answering a certain obvious question at the same time. Use this same tactic when thinking of your site title, which also displays on your home page header.
You also need to consider the fact that Google too enjoy a good first impression, and having the keywords you wish to target in the right places and quantity is equally important. Without that you will target all the audiences that will not be remotely interested in what you’re offering. But where does which keywords go?
Keyword Placement - There are 3 basic categories; Short Tail, Long Tail and Anchor Text keywords. Short tail keywords are single words best describing the audience you wish to target. It also comes highly recommended that one or two of the short tail keywords are present in both your domain name and site title or H.1 header.
Long tail keywords are normally two to three keywords used like a sentence and should be present in your site H.2 headers or Post Titles. Which leaves us with Anchor text Keyword Phrases, this is the phrase your visitor enters in their browser search bar when looking for your site. Let’s just assume you have a technology blog for the purpose of this demonstration. A good anchor text may be something to the liking of “best audio and visual technology available 2017”
Site Security – Site security plays an important role because an insecure site often acts like a repellent, especially to those professionals you want to get to your blog. Give your visitor that peace of mind by registering an S.S.L certificate with your hosting provider. Most hosting providers will install that at no cost, all you need to do is contact support and ask this question “I need to register an S.S.L certificate and enable https protocol. Http protocol must also redirect to https”
That’s the little green padlock (instead of the exclamation) in your site search window like you see with all professional websites and blogs. It assures your visitor that their personal information (like emails and credit card details) are secure and will not be at any risk.
These are all tiny objective steps in the right direction, which is how empires are built. Think your visitor will be more likely to subscribe to your blog or list when your site is secure? Just a thought…with an obvious answer, right?
A few simple and logical steps to up your blogging game, and best of all it will cost you absolutely nothing but some proper research. To blog is to inspire desire and share valuable information (Not Sales Pitches) which can only be provided with the relevant knowledge. It is also important to talk to your audience through your work, like you would with any conversation.
Content is the one thing that allows you to get recognized as a professional in your field of expertise. Ever wondered why there’s so many success stories of people turning hobbies into a full-time income?
When you love what you do, it will be impossible to give up.