Now this is a touchy subject, because many people have spent a tiny fortune with little to No R.O.I (Return on Investment) at all. And with good reason, because of the misunderstanding surrounding this. I’m in no way implying that all bulk traffic and email sender packages are a waste of time, I’m merely placing exclamation on the caution side of things.
Through personal trial and error, I have learned that the really great traffic packages may result in boosting your Google Rating (Just A Little), but when you have a High Bounce rate then it completely defeats the purpose.
Now a Bounce Rate indicates the percentage of Visitors that just visits your site and leaves. In other words a “Click”, is as empty as engagement gets because you want back links and not just “Clicks”. What’s the point of someone looking for salon products, clicking the link to the very Blog you’re on? See where this is going?
Targeting – This is where it gets interesting, because the majority of Traffic (Clicks) and Email Bulk Packages are random Visitors. Random Visitors may very well have absolutely No Interest in Your Content, which is why it completely defeats the purpose of getting “Visitors” in the first place.
Now, there are targeted traffic Packages available, as are targeted Bulk Email Packages. And again through personal trial and error, I never had a positive R.O.I with Any of them aside from Targeted Solo Adds. But, even then your Content is responsible for Conversion and if it’s all Sales Pitches then you will be sadly disappointed. The R.O.I in many cases does not justify the money spent because one would want it to be at least a little higher than the capital layout, right?
Solo Ads are “Tricky” and when you’re a newbie then your copy/paste content is going to be annoying at best. I call it “Scroll Over” content, because that’s what it is. It is content duplicated so many time by thousands of affiliate marketers, and completely lost its inspiration months ago! Fresh content is, and always will be the King of Conversion.
The Focus On Direction Instead Of Speed, On Quality Instead Of Quantity Is What Result In Achievement – D Christie Click to tweet
Many newbies fall victim to these packages, which when selected hastily can do more harm to your website and blog than good. The real kicker is that the Best Website traffic is in fact Free Website traffic. But this can only be leveraged when you base everything you do on Niche specification and keyword targeting.
Free Website Traffic Starts And Ends With Content And A Willingness To Learn – One such tactic to drive targeted Visitors that Actually Convert to Engagement and Sales is covered in more depth in the previous post on this Blog – “2 Simple Research Tactics For Exponential Visitor Conversion At No Cost”.
There are Two Major Outlets of Tsunamis of Free Visitors, which are Search Engine Optimization and Viral Marketing. But it is an Impressively Large Landscape and you need to learn your Way around It, discover what works for you. Which brings us to the Primary Reason most newbies are filled with doubt with these two, because it really is not all that difficult but it is Annoyingly Time Consuming.
Your Targeted Free Visitor Volume depend on a few things and it all comes down to Content, which cannot be Optimized nor Created Overnight. Actual Online Sales require a Lot of Time, because so does Interesting, Helpful and Useful content which depend on your level of Research and dedication.
Importance Of Your Profile – Regardless of the location of any Profile you have Online, be it Blogging, Social networking, or Commenting. Your Profile is the one and only thing responsible for you getting recognized as a Professional. Your Profile Must be as complete as Possible, where you display your Projects like Blogs and eBooks but more importantly a Profile Picture.
This Picture is preferably the “Passport” type kind of Picture, shoulder height from the front. And as much as you love your Cat or Dog, they are not the ones engaging your audiences, You Are. People are more likely to engage, and even purchase from a familiar. A faceless Profile, doesn’t quite have “Professional” written all over it, which I’m sure you’ll agree.
Would you want to engage with a “Profile” which have no picture, no experience and No Content? Would You Feel Comfortable to buy from such a person? You know you won’t, right?
Then don’t expect your audience to do so, Viral Marketing can drive you visitors in the Hundreds of Thousands. But you must give your audience reason to trust you, and show them what you can do without any Ego. Too much Ego will kill your audience because it gets annoying. Instead, you must know what your audience need help with based on Identifying a Common Need within Your Niche.
Your Friends, Followers and Members must be Niche and Keyword Targeted. Accepting and Following blindly will end in Social Profiles with Hundreds and Thousands of “Followers” and extremely little to No Conversion. When your audience get interested in your content, then you will never have to Sales Pitch Again.
Write Extensive Profiles about Yourself, Not a Product and Always Include that on an “About Me” Page. Yes, you must have your own Blogs, Websites and Email Lists because that is what is expected of a Professional Profile. Sending a Tsunami of Affiliate Links over Social media, Trumpets the Desperation for a Sale and The Confirmation of Non Professionalism.
Adding A Little Colour To The Dullness Of Repetition – If you’re going to Drive Any Free traffic, then adding colour is as important as adding Content. Actually, colour has a Psychological Impact on your Visitors because it creates a certain Mood. Ever Wondered Why Facebook’s Primary Colour Is Blue? Because Blue Inspires Trust, interesting right?
When designing your website, you want to use colour to inspire a certain mood within your visitor. You can inspire a certain psychological response by merely leveraging the use of different colours and images. The use of Colour have been proven to be an outstanding leveraging tool, especially when combined with interesting and useful content.
The colour red for instance will automatically inspire urgency, this is an attention getting colour and must be used in accordance. Where orange has a more adventurous and sense of affordability kind of effect. Yellow is known to inspire cheerfulness and fun, and sometimes even achievement. Green is a natural colour and it will inspire thoughts of nature, and balance. The message of clarity of thought and communication can be sent by using turquoise.
Strange enough, blue inspire thoughts of honesty and trustworthiness setting the visitor at ease by subconsciously making them feel safe. Indigo goes well with blue because it creates a sense of integrity and sincerity, it can be very convincing. But don’t ever abuse these hidden tactics, always offer a solution to a common need that actually works. Don’t “Trick” your visitor because that will only ensure a high refund rate.
Purple will have your visitor feel creative and inventive because it’s an individual color. Magenta goes well with purple because it’s a compassionate color, spiritual and practical. Naturally pink is compassionate, often representing love making it understanding with a youthful romantic effect. White have been known to inspire the thought of simplicity, that of cleanliness. It represents order, a new beginning or slate to write on. Black is authority, inspiring thoughts of power and control. Grey is pretty much a natural color, more refined and contemporary.
Brown will have the effect of comfort on your visitor, inspiring dependability and friendliness. Then there’s also what we call the more sophisticated colours like silver and gold, these are considered more superior colours. But don’t go painting everything gold and silver.
Silver is a modern sophisticated color and it has a calming, even uplifting effect on your visitor. It also has some degree of mystery to it, which can work well with free give-away for instance. Much like silver, gold is often related to high value. It suggests luxury and prestige while reflecting wisdom with beauty and generosity.
Use these colors with moderation, and be objective about the kind of mood you wish to create with your website. Creating the desired psychological response is what will keep your visitor on your website. It will even ensure a returning visitor because your visitors will be more likely to book mark your website. Using color correctly is just as important as relevant content creation, if not even more so. Because when you have set the perfect mood, your content will be much more appreciated and valued by your visitor.
Color psychology is a proven tactic, used by many successful affiliate marketers. Could that perhaps be one of the reasons super affiliates rake in the high commissions?
Wishing You Prosperity,